The original Mazda 6, introduced in late 2002 to model year 2003, made Zoom-Zoom the two most evocative words in the lexicon of the car. This sport sedan Mazda is the first vehicle to utilize inculcate the spirit of a true sports car in the five-passenger, 4-door sedan. This revolutionary combination of the middle class to make a scene in which the practice of strict affordability and economic operation usually leave no room for driving enjoyment. Vitality of the original Mazda 6 is what sets it apart from its competitors.
Time and changing tastes. All-new Mazda 6 2009 to take what is learned in the first generation car, as well as the lessons of the volume of customer feedback, and proves Mazda's commitment to continuous improvement. Most importantly, however, is the first Mazda vehicle designed, manufactured, developed and manufactured on U.S. soil with the aim to exceed the needs of U.S. customers in various categories.
Hiroshi Kajiyama served as program engineer for the new Mazda 6. Kajiyama, who graduated in electrical engineering at Hiroshima Institute of Technology, brings 21 years of service with the Mazda, a great experience with first-generation Mazda 6, and several years of program management for the project. Unlike most engineers, Kajiyama treats the Mazda 6, as a work of art than a dead machine. This attitude is the key to breathing life sports car in the new Mazda 6.
Kajiyama set ambitious goals and high standards. To be recognized as the best vehicle in the midsize market, the concept underlying the Mazda 6 is based on three fundamental pillars of solid:
A sporty integrated with the very dynamic. Mazda Zoom-Zoom spirit influences every aspect of the visual appearance, Mazda 6 do personality, and basic layout. Kajiyama, said: "We are looking for an exterior design capable of stirring emotions and distinguishing the Mazda 6 observers from the competition. We are also trying to get a dynamic that encourages a high level of interaction with the driver."
A unique experience. The Mazda 6 inspires pride of ownership. Notes Kajiyama, "By raising the level of quality with exquisite craftsmanship, each 6 Mazda will form a powerful and strong emotional relationships with their owners. This relationship is reinforced by the key driving pleasure for adult tastes, comfort the driver and each passenger can feel and respect, and many special features that make every trip, long or short, experience a very pleasant and memorable. "
Package insight. The Mazda 6 transcend existing solutions midsize sedan to provide innovative packaging in a large envelope, a highly flexible seating and storage space, and looks incredibly interesting. Kajiyama adds, "By leveraging our strengths and accomplishments, we are able to make the Mazda 6 automotive company's most versatile, comfortable and enjoyable it has ever produced. This is what we mean by evolution of Zoom-Zoom."
TARGET MARKET
More than two million U.S. buyers to buy a new mid-size car every year. Second only to full-size pickup, the midsize car segment is higher than SUVs, vans, minibuses and luxury models by a wide margin. Nearly one in five Americans believe that the buyer, affordable mid-size sedan best fits their needs the most diverse and lifestyle. With fuel costs rising, the middle segment is expected to grow significantly.
Of course, with the volume of cars sold, the competition is very tight. There are more than a dozen worthy import and domestic brands and models trying to win hearts and minds - and wallets - mid-sized customers.
While the original Mazda ₩ 6 customers loyal and passionate lot, a greater role is for a replacement. The new 2009 Mazda 6 is designed for a broader audience with the aim of offering Zoom-Zoom experience customers do not realize what they lost. This strategy is to move the vehicle in a clearly different from the positioning map sports a premium.
The strength of the 2003-2008 model is that the design of a sporty character and behavior outside of its main competitors - the Honda Accord, Nissan Altima, Toyota Camry. In other words, the original Mazda 6 was imbued with the spirit of Zoom-Zoom. This paves the way for the new Mazda 6 to move into uncharted territory. This is the average size sports sedan that excels in both premium and sporty directions thanks to the exceptional quality, spacious comfort, high performance powertrains, aggressive appearance, dynamic, and distinctive. Add to that the evolution of Zoom-Zoom. The Mazda 6 represents an evolution in how fun can a midsize sedan.
The new Mazda 6 CLIENTS
While fresh, appealing design and advanced features of the Mazda 6 is sure to attract a broad audience, these vehicles are designed and manufactured with a strong focus on certain types of clients. The following five profiles do not need to specify the length and width of the base constituents, but they help to understand how the Mazda 6 differs from the larger sized models:
Style-conscious individuals who want to enjoy the latest additions. The new Mazda 6 is a trendsetter in many ways, not least the exterior design. This car is an outstanding example of striking at the forefront of style trends. Stylish and elegant curvature of the roof, for example, defining separate the Mazda 6 mid-size category.
Treasure trove of information consumers who treasure quality. Mid-size car customers have a high standard for creature comforts and attention to detail. Mazda targets those who have cultivated a large appetite, because they are less concerned about the low prices that they are interested in getting a carefully crafted, smart cars can be designed to meet their expectations.
Adult individuals with tastes and attitudes of youth. Age is not a reliable indicator of buying habits. The Mazda 6 will certainly appeal to customers of all age groups with common interests as a sedan, sports a unique attractive comfortable entertaining to drive.
Hard-core driver. Mazda's reputation to spread the spirit of Zoom-Zoom in every car motorsport famous. Driving enthusiasts who buy here are always very pleased with the dedication of Mazda's handling, acceleration, and all about agile behavior.
Confidence and without compromise. The new Mazda 6 seems distinctive and unique in fit, finish and dynamics. For many, the biggest and most powerful Mazda 6 is exactly the car they waited patiently for his own.
